Northern Nevada Business Weekly publishes article: “Eye-tracking technology finds application in advertising”
A technology developed by a Reno company for medical and military markets was launched last week as the heart of a product that gives marketers real-time information about what viewers are watching on broadcast and Web commercials. Using the system developed by VizKinect Inc. (located at the CUBE), marketers can see precisely what parts of the screen draw the eyes of test audiences…VizKinect nnbw...